Search this site The macro-environment of business travel and tourism This article was imported from HotelMule. You are welcome to comment out errors and help us improve it. This is another term for the factors which affect the organization and its market.
Suppliers affect profit and reputation; maintaining good relationships with suppliers is vital. Hilton developed a sustainable purchasing policy to inspire suppliers to be sustainable. Hilton offers a variety of services such as the family fun package to events spaces from Hollywood galas to music industry parties, wedding ceremonies, and a lot more facilities for general public therefore their target audience and customers would be individuals seeking for weekend break, leisure, tourism and businesses travel purposes.
Hilton carries large scales of branding, making it difficult for any small independent firm to enter in the market and compete without significant levels of capital and brand awareness. Thus threat of new potential entrants is very low.
Hilton offers a loyalty programme; visitors can earn points which are redeemed and rewards are given e.
The Hilton website is the main source of information for the public to access, with its pictorial content, it is easy to visualise the hotels and their rooms. It also engages the media concerning the hotels worldwide, e.
This, and the saving of a quarter-billion dollars means that they are currently popular among the press, improving their reputation further.
Intermediaries are widely considered a major determining force in a business like Hilton. Most consumers are not aware of the original manufacturer and simply obtain the product or service from the well-known company itself. Hilton buys goods from physical distribution firms, moving stock to points of origin and destination.
This process is vital in supporting local companies and communities.Moreover, the micro-environment is controllable by the hospitality organisations, but the macro-environment is not.
Furthermore, any changes to these factors would affect the business, costumers, market demand, and competitive environment. The objective of this assignment is to analyse the Manor House Country Club Hotel’s (MHCCH) external environment and internal environment. I shall use PESTEL Analysis, Industry Analysis and MHCCH’s Opportunity and Threat analysis to draw out the company’s external environment and Core competencies, Value chain, Ansoff Matrix, strength and.
Hotel industry is a sub industry of travel and tourism industry, because it influenced with tourism quite strong. Tourism nowadays has a global meaning and for analysing the hotel industry I . Oct 25, · Micro Environmental Factors. Posted on October 25, by uwehilton.
it is easy to visualise the hotels and their rooms. It also engages the media concerning the hotels worldwide, e.g. ‘Annual Corporate Responsibility Report’. They have reduced water consumption by 10%.
← Macro Environmental Factors. Oct 20, · This is a summary of our group’s discussion on the macro enviromental factors facing the hospitality industry. Social: Travel & tourism industry represents one of the key sectors in the national economy, with a “total contribution to GDP in the UK was GBP billion in or % of total GDP”.
Macro Environment For Hotel Industry Macro Environment The larger societal forces that affect the microenvironment- demographic, economic,natural, technological, political, and cultural forces. These factors represent constraints within which all organizations including the automobile industry .