Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Use a minimum of three references, the majority of which are academic sources. They will write your papers from scratch.
Through her passion for cooking and frustrations in shopping Kathy created a gourmet food market offering an extensive selection of the freshest ingredients and finest products at reasonable prices with helpful and knowledgeable employees.
Kathy became a success by combining convenience and affordability. She intends to further this mission by including a catering service in addition to the in-store events currently available. Kudler has the ability to expand their services to include catering through the utilization of marketing resources and making appropriate business adjustments to expand and grow.
The first step in achieving this result is building a solid foundation and identifying the marketing mix. Marketing research can be defined as the collection and analysis of information to assist in the decision making process.
As identified on the Kudler website, further marketing research is needed to determine a defined action. The Marketing research paper kudler fine were not able to provide an adequate result. Further surveys could produce a trend in results of consumer reaction to gain accurate input regarding customer satisfaction with the current services and products offered.
Through the current surveys the results showed the customers were dissatisfied, but further detail is needed to choose the appropriate course of action. Kudler needs to define the marketing problem and the opportunity for increased customer satisfaction.
At this time the problem seems to be related to gathering research and information to expand their current service offerings into areas such as catering or an organic food line. Kudler has missed a few steps in the process and this could be due to their immediate success. The company lacks an organized plan to determine the effectiveness of their decision, but they have created and followed strategic objectives.
Kudler has and needs to continue to be more diligent in detailing the type of actions they plan to initiate and the expected outcomes for potential result.
Consumers have become increasingly interested in the quality of their health, relating directly to the foods they purchase and consume.
As people become aware of food alternatives such as organic options they begin making changes to their current diet affecting their purchasing habits. As these changes have occurred stores such as Kudler need to make these options available and educate their audience regarding the availability.
The organic and gourmet food market in the United States is rising at an accelerating rate, providing these products conveniently at one store location would provide immediate sales opportunities. As these products continue to gain popularity the sales potential will continue increasing, being in stride with this trend is important to establishing a loyal customer base.
An important factor for staying on top is being aware of the competition factor. Kudler has to not only establish their personal goals and business aspirations, but they have to know what is happening in the market place and find out who their competition is and what they are doing.
At this time Kudler currently provides customers with educational experiences to create interest in products and as a great advertising tool for the stores. This current program coupled with a frequent shopper program would be beneficial for both the consumer and Kudler.
The in-store events at Kudler provide an atmosphere for more than just sales opportunities, but also a place for research and feedback from the customers. Through these activities Kudler would gain customer loyalty reaching their goal of customer satisfaction.
Research has shown customer loyalty has a profound effect on business results. Customer satisfaction is only the first step in continued business success the next phase is gaining loyalty. The results from customer loyalty are repurchases on a more frequent basis and recommendations by current customers to potential customers.
Utilizing their current inventory processes Kudler will need to determine popular food items and recipes for their catering services by tracking the items used for their on-site events and their top purchased items.
Through this process they would be able to determine a food menu to entice customers.
A list of attendees from the on-site events would be a good starting place for surveying and determining possible interest for moving forward in pursuing the new business endeavor. Many of the customers attending the events would be the most loyal and would potentially provide the best feedback based on their current engagement in food preparation.
Kudler has maintained their success through loyal customers and convenience. The placement and marketing of the catering services will need to focus on the second portion of their mission, convenience.
Positioning the service as convenience for those larger events requiring more than one cook or when timing is short. This could be a responsibility consumers of Kudler may not easily want to give-up, as their interests are in cooking and creating their own gourmet meals.Marketing Research Kudler Fine Foods is a specialty store founded in San Diego.
Though nested in the neopolitan area they have additional store locations in Del Mar, La Jolla and Encinitas.
Kudler has some of the best imported and domestic food, wine, and spirits. Kudler Fine Foods Marketing Research Paper Week Three Marketing January KUDLER FINE FOODS Kathy Kudler, founder of Kudler Fine Foods, on a trip shopping for ingredients for a gourmet meal, saw the opportunity for an upscale epicurean food shop in La Jolla, Ca.
Marketing Research Kudler Fine Foods Virtual Organization. Kudler Fine Foods. Marketing Research Paper Week Three Marketing January KUDLER FINE FOODS Kathy Kudler, founder of Kudler Fine Foods, on a trip shopping for ingredients for a gourmet meal, saw the opportunity for an upscale epicurean food shop in La Jolla, Ca.
Marketing Research Paper – Kudler Fine Foods University of Phoenix MKT Allan Hopkins In the current retail food industry there are numerous competitors fighting for the same dollar.
Read this Business Research Paper and over 88, other research documents. Kudler Fine Foods Marketing Research Paper.
How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into. Marketing Research-Kudler Fine Foods Virtual Organization Barbara Hall MKT/ ` Amber Topping August 5th Kudler Fine Foods is an upscale epicurean specialty food .