A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which are why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer.
Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.
Marketing mix is a model of crafting and implementing marketing strategy. There are four Ps in marketing mix which are: Product Price Place Distribution Promotion. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets.
Its name is derived from Sonus, the Greek goddess of sound. These make Sony one of the most comprehensive entertainment companies in the world. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. These product attributes can be manipulated depending on what the target market wants.
Also, customers always look for new and improved things, which are why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices, games and entertainment.
So, briefly Sony products can be categorized in the following major product categories: Hand cam video camera. Storage and Recording media.
Television and Projectors In the category of television and projector, Sony has further subdivided its products in different models, style and performance.
In this category we have several other sub categories and designs which are: Home theatre projector Business Projector. As it can be seen above, Sony has tried to cover many reas where the Need of displaying devices are of great need.
For example here we can see that Sony has tried to fulfill the demand of displaying devices from the home television sets, Office projectors and Public display panels to cover ditterent needs and the size of the people in need of those displaying devices.
Home Video In this category, Sony has tried to bring in new format so as to dominate the market, for example the emerging data storage format called Blue- ray has been launched along with the devices which can be used to run such a latest storage technology.
In these ategories, Sony has included home video systems and accessories which can enable the user to record various favorite TV programs.
Home Audio Depending on the customer needs, usage and budgets, Sony has provided several home products ranging from small packages to big audio systems. They boast on their HI-Fi which delivers rich music, made richer with preset equalizer settings.
Among other features which Sony boast to offer are like, multiple disc changers which for putting many discs at a go. Also, some even house additional features such as the ability to handle multiple formats, track programming and repeat and random play.
The home audio products categorized by Sony are: Home Theatre System Sony has tried to combine the latest video and audio technologies. Sony has developed a series of Home Theatre Systems that provides customers with an enhanced home theatre experience, e.
Surround sound environment and dedicated audio input for connecting portable digital music players. Digital Photography In terms of digital photography, Sony has produced a variety of imaging devices depending on the users and their professions.
For example for a casual user or girls there are slim cameras which can be easy to carry or put on the purse. For real photograph enthusiast and professionals there are more sophisticated cameras with advanced features like digital SLR camera.
And also they have produced photo printers and frames.Published: Mon, 5 Dec This analysis is intended to interpret and analyze the marketing strategy of Sony, Inc, television division.
The plan will evaluate the marketing strategy of . Thus marketing mix is a type of model for a company to implement its marketing strategy. In this report we will discuss brief about the marketing mix of the new TV of Sony that is SONY 3DTV BRAVIA, which will come in summer into the market in Sony Marketing Communication Mix: Sony India will spend Rs core in this financial year on advertising and promotion (Promotional Budget) of the entire range of consumer electronics, out of which Rs 60 core will be spent only on digital imaging products.
Sony Product The first market mix element is Product.
A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want.
Product decision normally base on brand name, Functionality, Styling, Quality, Safety, Packaging, Repairs and Support, Warranty, accessories and Services.
Company Profile. Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world’s largest media conglomerate with revenue of US$ billion (as of ) based in Minato, Tokyo.
Free Sony Marketing Strategies Essay Sample. evident that Sony Corporation uses the best marketing strategies using the marketing tools like the marketing mix, SWOT Analysis etc. In actuality, marketing strategy as a technique rotates around the adoption of a high deal of strategic planning, market analysis, business analysis, uncertainty.